Its the 26th of March 2011 and you know what time it is? Yep that’s right it’s Six Figure Renegade pre-launch time.
This is where things start to get interesting…
I have been looking forward to this day, and was hoping to know a lot more about some of the finer points of the program before now. If you’ve been following along at home you’ll know that I’ve been waiting for some questions to be answered from the Six Figure Renegade team. Didn’t happen…
Were going into the launch phase with only limited knowledge of exactly what Six Figure Renegade involves. Never mind, lets take a look at the “awesome content” from day 1 of the pre-launch.
Keep in mind the “pre-launch” is the first step in the sales process. I’ve noticed a lot of Internet Marketing product launches following a particular pattern these days. I could be wrong, but I think Frank Kern had a bit to do with this style of releasing a new product to the online world. anyway…
The first step is to establish trust.
The pre-launch will often start with a video of “what success has done for me” and “look what I’ve got and can do now that I’m successful online” accompanied by the the offer of a free report or something like “Take a look inside my successful campaigns” pitch, and all you have to do is optin, of course.
Pre-launch will often consist of a series of videos, drip fed throughout the process, before the product is available for purchase. The vendor is trying to install the belief that he or she is the answer to the visitors problems. Ideally they give away valuable content and come across as a viable option for the visitor. It looks like the “pre-sale” of Six Figure Renegade is going to follow this pattern, and I can’t blame him, it’s obviously a powerful technique.
With that in mind you can check out the first stage of Alex and his Six Figure Renegade pre-launch here:
You will also be able to download the free “valuable content” on offer – Alex calls it the “10 Mistakes” report. I read it, and only found 9 points numbered. I’m not sure if that’s a deliberate ploy on Alex’s part, but if I was in Alex’s shoes, and I was giving away a report named “10 Mistakes” I’d make sure the bloody thing has 10 mistakes in it. However, the comments posted under the free report and video are mostly positive, so maybe it doesn’t matter to most people.
The main theme of the report is about focus, and the ability to look within yourself to identify and realize where your strengths lie. I think Alex is saying that developing the right business plan and having the ability to focus your efforts on your strengths is key to success. He also mentions luck, which I thought was interesting. He believes there is a strong element of luck to many marketers successes and his, even if it’s just a matter of being in the right place at the right time.
Personally I don’t find the report that mind blowing and really there is nothing in there that I haven’t read before. I got the impression that the report was going to contain “10 mistakes to avoid to become successful online”. But I thought a more appropriate name would’ve been “Alex Shelton’s 9 points to online success”.
Don’t let me put you off reading it though. It’s only 13 pages long and you may find some of the content helpful. The comments posted so far indicate that most people are getting some value out of it, which is good. The video also contains some pretty nice scenery around Thailand if you’re into that kind of thing.
Check it out for yourself here:
Pre Launch Video 1 & “10 Mistakes” Report
